The development of marketing strategies aligned with core business objectives is the first step in any successful campaign. Using our extensive marketing communications experience and working with your management team, BCSI will identify key objectives, attach them directly to communications activities and produce top-quality materials. We’ll also build in mechanisms to measure your return on investment.

The appropriate mix of marketing materials, events and channels to effectively reach your objectives could include:

• Traditional advertising media (radio, print, television)
• Online advertising (banner ads, display ads, search advertising, videos)
• Web-site strategy, development and enhancement
• Brochures and other sales support materials
• Newsletters, magazines, e-mail
• Direct mail campaigns
• Presentations