Successful communications with customers, prospects, shareholders and employees begins with solid planning. We work with you to uncover what makes your company stand above the competition and provide thoughtful, enduring planning and strategy that capitalizes on your strengths and guides all communications activities.
Advertising—both offline and online—creates awareness with your target market, establishes your brand and helps sell your products or services, while allowing for tracking and measuring results. BCSI puts a professional face on your corporate identity by ensuring all of your marketing tools have a consistent look and feel while creating lasting impressions. We’ll get you in front of the right customers with the right message at the right time.
BCSI will recommend, develop and provide the necessary tools to effectively communicate your message through the right mix of materials, events and channels, which can range from offline and online advertising to sales collateral and direct mail to newsletters, presentations and more.
Coverage in the right media can generate inquiries, solidify your position as an industry leader, and build employee confidence and pride. Through broad experience with trade and consumer media, we’ll determine the best vehicles for your company, create communication to deliver your message and then work to generate coverage.
High-performing organizations make employee communications a priority. Studies have proven the importance of effective and timely communication with your employees. When employees understand the initiatives, expected results, timelines and their specific roles, they are more committed to company success. BCSI has an extensive background in all forms of employee communications, and can develop and execute effective internal communication programs that get measureable results.
Profitable trade show participation requires research, planning, flawless execution and proper follow up. BCSI can help you from start to finish. We’ll conduct research to determine the appropriate shows for your business, manage all aspects of your participation and measure your return on investment.
We’ll help you stay connected with your prospects and customers online while engaging and motivating them. BCSI provides a number of online/social media services that help you manage your online reputation such as search engine optimization (SEO), blogging, social media, pay-per-click advertising (PPC), email marketing and more.